Getting Started
Pricing your SKUs
How to set wholesale and retail prices per market in Crown, read the gross margin against your batch cost, and attach label artwork to each SKU.
Pricing lives on the product, beside the SKUs it applies to, so the price you charge sits next to what the thing actually costs you to make. Open a product and scroll to Pricing.
Prices are per market
If you sell into more than one country, one price doesn't describe your business. Crown prices each SKU per market: pick the markets you sell into, and each gets its own Wholesale and Retail price in that market's own currency.
Crown converts those back to your home currency using exchange rates it keeps updated, so a Canadian price and a US price can be compared honestly rather than being two numbers in two currencies.
Reading the margin
Beside each price, Crown shows the gross margin as both a percentage and an amount.
That figure isn't typed in. It comes from what the product costs you to make — the ingredient costs rolled up through its recipe — measured against the price you've set. Which means it moves when your costs move, and a price you set against last year's ingredient costs will quietly show you a thinner margin as those costs rise.
Label artwork
Each SKU can carry its label artwork, uploaded per market. That's how a bilingual Canadian label and a US label stay attached to the right SKU instead of living in someone's shared drive.
Artwork you upload here also rides along as an appendix on your preventive control plan download, so the plan and the labels it describes travel as one file. See Your preventive control plan document.
What's next
The other SKU-level identifiers are covered in Setting up GTIN-14 carton barcodes. For how cost is derived in the first place, see Understanding yield.
Frequently asked questions
Can I price the same product differently in different countries?
Yes. Pricing is per market: each market you sell into gets its own wholesale and retail price in its own currency, and Crown converts back to your home currency so the margins are comparable.
Where does the gross margin figure come from?
From what the product actually costs you to make — the ingredient costs rolled up through the recipe — compared against the price you set. It moves as your ingredient costs move, so it reflects current costs rather than what you assumed when you set the price.
What is label artwork used for?
It's the artwork for that SKU's label, uploaded per market so a Canadian bilingual label and a US label live on the right SKU. It also rides along as an appendix on your preventive control plan download.